Recently, entrepreneur and all-around visionary Derek Sivers presented at TED Global about the value withholding. Not in a vindictive “wouldn’t-you-like-to-know” way, but specifically pertaining to goal oriented endeavors. Sivers theory is that if you have a goal you’d like to accomplish, shut up, keep it to yourself and maybe, just maybe you’ll accomplish it.

Take a look:

What Sivers brings up, (once a goal is set in mind and announced, epiphany gets mistaken for completion), is reminiscent of our post on Clicktivism a few weeks back. The idea that through minimal means one can achieve satisfaction by simply claiming ownership over that intent. Essentially your brain is fooled into thinking you’ve “done the work” when in fact all you’ve done is moved your cursor over a series of decreasingly effective questionnaires, clicking answers along the way.

The goal is left unreached. But you’re none the wiser.