Amid the flurry of chatter surrounding the soon-to-be-extinct “notion” of digital privacy protection, many of our most indispensible institutions of technology have betrayed us: Facebook, Myspace and sadly Google. Earlier this year Google had...
The marketing furor of the past few weeks: GAP changing its new logo back to the classic design after users erupted on social media and criticised the company for the change. At first the company thought they would win consumers over by getting...
In my recent visit to NYC, I saw some good stuff in the streets. Beyond the street artists and the touristic attractions, like a chubby guy that I am, I saw the Food Trucks preparing all kinds of food. As we all agree, street food is already a big...
Just because you drink fair-trade coffee, eat strictly local, strictly organic veggies and religiously compost doesn’t mean you can’t enjoy some of the . . . eh, finer things in life. “Hey, I’m doing my part to keep the planet...
While short on length, a new spot from Target, that banks off of the upcoming Halloween tradition of getting costumed and trick or treating, pokes fun at a very current behavioral shift that is vital to the future of nearly everyone:...
Amongst teens, Empathy is not doing so well. He’s the black sheep, the redheaded stepchild, the real-life
This November 16th, Rap superstar Jay-Z will release his memoirs, titled “Decoded” through Random House Books. If you’re really a fan, you’ve known about this. If you’re really, really a fan, you’ve stolen this. But for the true...
Last week, as part of our continued expansion into emerging markets, we launched Lowe Counsel Latin America. Sitting within Lowe SSP3 (Bogota, Colombia) we are now better equipped to provide regional foresights to our agencies and...
These things always go wrong. A brand, disconnected from the target they’re appealing to, high on arrogance (or more likely, ignorance) attempt to “mock” a signifier of that very target and end up offending in the process.
For...
It was only a matter of time. You could hear the hands of time ticking like a pacemaker on the fritz, or more appropriately, like an unemployed metronome. Ungracefully falling out of vogue and only surviving off of signifiers no longer relevant,...