Back to the Beach

Brands, we are often told, do not live in a vacuum; they can and do have an important role to play in our cultural lives.

Great brands have the ability to be powerful drivers of change...

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Empowerment Power: Saving the World Made Easy

Homelessness is an ignorable cancer, a festering goiter on the underbelly of society, teaming with ill intentions, slighted out of shame and fear, passing disease to and fro like an invite to a non-discriminatory orgy. And as financial situations...

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Give It Away, Give It Away, Give It Away Now

There seems to be a crisis of public perception in the Facebook camp. Whatever image David Fincher painted in The Social Network really did get under Mark Zuckerberg's skin. While anger (or obvious displays of it) may not be his strong...

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They're BAAAAAaaaaaaack!!!! The Revenge Of The Electric Car

Dramatics aside, I truly feel sorry for gas worshipping laggards. Remember when they "Killed The Electric Car"? Well, that was 2006. Now, we are living in a time where auto manufacturers are finding more and more novel methods of correcting the...

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Retail 4.0

If 2010 was the year when retailers were challenged by tough financial times, it looks as if 2011 is going to be the year when the additional challenge of informed, and connected consumers rears it’s head.

The advent of apps such as Red...

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Now You See It, Now You Don’t: Collecting Infographics

Or...

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Bagging It Up: The Surprising Effects Of Banning Free Bags

As time clumsily tumbles forward, we as a species are faced with our own existential conundrums, joyously taunting from beyond the pale. Our mortality becomes ever more sobering as we reflect upon the well-being of the soil we grow our compromised...

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The Achilles Heel of Animated Advertisements

While speaking about the dilemma of advertisers indulging in cheaply made, highly disposable “App Ads”, a friend stumbled upon a somewhat related issue: Animation.

With the holiday season creeping around our ears, near the point of over...

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Panera Bread Wants An Honest World

In what could easily be unfairly filed away into the “cute and cuddly” section of your local 6 o’clock news, a fast growing American chain café is showing its holiday cheer in the most unlikely of ways. In spring of this year, the Panera...

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