World Cup football is here. It is exciting, even though your country may not have qualified. But to a Brazilian this is just sad. Vietnam is a prime example. The world cup viewership is one of the highest in the world. Actually Vietnam viewership...
The World Cup. For most of the world this is the time that you stop whatever you are doing to cheer for your country. This is the time to forget all the things you don’t like about your country, and to allow yourself to be proud, to show your...
It’s all a bit too Orwellian in scope, but Apple may be headed down the dreaded path of a certain group of fictional Pigs (read: Animal Farm). If that reference doesn’t stick, try this one on:
High School nerd, bullied, ignored, not...
Japanese clothing brand Uniqlo may have stumbled onto quite a little revolution in ad buys. At the end of the 2009 sale season, Uniqlo made a push for online sales by enacting a widget that switched existing images of any site with banner...
At some point during infancy, we all learned how to make a mess of our lives. Through an intricate series of learned behavior, we’ve crafted myriad ways how to take perfectly stable situations and turn them on their heads, seemingly for fun....
While the relentless speed of Chain’s economic development continues there are signs that one area that has been lagging behind is also catching up, Customer Service.
Interviewing Thought Leaders in Shanghai reveals that Chinese consumers...
The old saying goes “You are what you eat”, and the saying is true, then how do we keep track of the food that defines us? The simple answer is documentation.
The increased interest in food culture has birthed the odd phenomenon of...
What is a gamer?
Surely, a mental picture of a teenage guy with an un-athletic build, acne riddled face, living in his parent’s basement and no girlfriend has popped into your mind.
Now take that mental image and jettison it into a...
If you are out in NYC’s east village past midnight, you can’t help noticing an increase in the number of bicycles circulating. Which is indeed exciting news! Can this be the start of a big trend in America?
I myself have been...
Red is the colour of fire, passion, love and, well . . . marketing. It is no coincidence that many of the world’s biggest brands (Coca Cola, Vodafone, Virgin, Ferrari, Colgate, Heinz, etc.) use red to communicate. Red is the colour of marketing;...