The term ‘mindless advertising’ or ‘just pure entertainment campaigns’ are something that the conscious advertising mind rejects. Mainly because there is a risk that clients may see the agencies as megalomaniacs, who on the client’s...
I found 2 books and a song that examine one of the most important topics in contemporary culture—the mental and social transformation created by our new electronic environment.
The first book is
This just slid across our desk late last night and we figured we’d share our thoughts on the matter with the reading public. Chase Bank is introducing a rather revolutionary method to banking that seems inevitable, only in retrospect. What Chase...
We’ve all read and felt the effect of the internet on people’s decision making and ultimately, their buying behaviour. The result: industries such as travel and entertainment have had to change their business models.
But underneath this...
If you were to ask people if they feel that the Internet is broadening their world, they instinctively respond a resounding ‘yes’. However, as we discussed in our recent Future...
In one of our most recent Future Signs we explore the impact of information overload and how online dependence is changing the way we think about, process and retain information. In a ‘shortcut society’ of blogs, tweets and news feeds,...
Lowe Counsel launches the latest phase of Window On Teens study.
Breaking stereotypes is often fun yet very challenging. As years of atypical personas get challenged we find it...
So, it may not be the most mind-bendingly original idea, and yes, it toys dangerously close to the power lines separating subversive genius and juvenile mockery, but hats off to Diesel for successfully turning Mauer Park in Berlin, Germany into a...
. . . . "How A Goal Can Be The Most Efficient Fast-Track Branding Tool".
If I had asked you two months ago what comes to your mind when I say Spain, the list of answers could have been along these lines: greasy tapas, cruel bullfighting, on...
It’s goes like this: close your eyes, put your hand in front of your face, open your eyes and describe what you see. Now, close your eyes again, put your hand 12” from your face, open your eyes again and describe what you see now....