Is Turmeric the superfood of 2011? Over the last decade we have witnessed the rise of products based on an individual plant’s health giving benefits. Acai from Brazil, Pomegranate juice, most notably marketed in attractive bottles by the POM...
Foreign crisis remains extraneous to the majority of leading nations thru a simple lack of relatability. An earth quake or tsunami seem near fantastical in scope when trying to re-contextualize someone elses experience of disaster. So the BBC...
It’s that season again. The descent from the gluttonous heights of holiday indulgence and the resulting wave of guilt has now subsided and has been replaced with the allure of slightly off-season, deeply discounted attire and the building...
Since early 2000, information technology has penetrated and further developed into what is considered the new wave technology or WEB 2.0. New wave technology is technology that enables connectivity and interactivity of individuals and groups. The...
There has been much discussion and commentary on the state and prospects for the luxury market over the last few years. In part the discussion has centered on the impact of the economic turmoil in developed markets. But also the discussion has...
Since we’re on the subject of slow, and the subject of music it would only make sense to mention an Internet phenomenon that perfectly captures this return to a slower approach towards our consumption and creation of media. This past summer,...
Is it surprising that doctors are increasingly diagnosing A.D.D? With the daily barrage of updates, tweets, emails, text alerts, location sensitive messages and with face recognition advertising just around the corner our attention is span is...
Exercise has a perplexing image problem. Depending on which way you tie your trainers, a morning run, a set of hard push-ups or brisk swim can be seen as a rewarding blast of self-improvement or a daunting task better left for professionals. We...
Auto insurance company Geico have been at the forefront of innovative advertising for close to a decade now. Weather it be their long-running “caveman” bit, their googly-eyed stack of money silently taunting would be Geico...
Buy one – give one to charity is emerging as a new positive business models for both leading edge and established brands.
I recently came across Warby Parker, a new eyewear brand that has embraced this approach as a core strategy....