Levi’s gets what humility is about. For a brand that makes a product (denim jeans) that has basically not changed over the last 100 years, they must be on to something. Levi’s Water<Less jeans initiative...
Levi’s gets what humility is about. For a brand that makes a product (denim jeans) that has basically not changed over the last 100 years, they must be on to something. Levi’s Water<Less jeans initiative...
Death is inevitable. But it doesn’t have to be pointless. During your life, you can choose to sign up to donate organs, money or even an estate after your departure. But that’s all been done before and happens regularly enough that it...
Question: What makes the yearbook the single, iconic staple of high school nostalgia, more so than say, a bunch of random party photos or football trophies collecting dust? Answer: It’s comprehensive. The Yearbook provides a narrative for the...
It's been said that information is power. Ergo, he who controls the information, so the power goes. Footlocker, if recent news serves correct, wants to harness that power for foot-tastic good. In an attempt to direct online...
With locavore rhetoric leading the international conversation on the future of farming, food and sustainability, one must ask the simple, almost embarrassingly simple question without fear of mockery: What’s in season? A seemingly simple query,...
While firmly in the concept stage, the Miami Ad School student conceived The Invite for Heineken is a brilliant way of fusing brand and social connectivity into one unobtrusive, essential device:...
After several false starts, a few experiments and some fierce opposition, some NYC streets are going to feel the romance of Paris. Several community boards around the city’s 5 boroughs (well, in 2 of them at least. Brooklyn and Manhattan, natch)...
A new platform for visual media is emerging that offers a glance into the possible future of digital art. For graphic designers, animators, hoteliers and home owners, this new development could bring about a new way of visualizing art works...
We are all familiar with the fetish for Rhodia or Moleskine notepads, especially in the agency world. I’d venture as far as saying that Rhodia says “creative”, Moleskine says...