12 May 2013 Lowe Counsel
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15 October 2012 Lowe Counsel
In case you missed it, yesterday history was made. Felix Baumgartner jumped from a balloon-tethered capsule, floating 24 miles above the earths surface, sitting at the edge of outer space and landed on his feet, approximately 9...
10 October 2012 Lowe Counsel
Around Lowe Counsel HQ, we like it when our jaws drop. So we were quite pleased when this latest experimental spot from Nike Jumpman came down the wire and had the whole team picking those aforementioned jaws off...
3 October 2012 Lowe Counsel
It’s far too easy these days to go thru the motions online. "The Internet", (for whatever that term means to you personally), is thoroughly integrated in our daily hustle; hopping from lily pad to lily pad, picking at bits of info along the way,...
5 September 2012 Lowe Counsel
When it comes to owning a bike in a major metropolitan city, there is an unsaid rule of thumb all should heed: the uglier the bike, the less likely it’ll get stolen. We know and we agree: ‘that sucks’. But we...
27 August 2012 Lowe Counsel
Bikes are becoming more omnipresent in our modern times, while cycling is replacing the need for cars in major cities around the world. But lets be clear: “bike culture” and “cycling culture” are two decisively different animals. One is...
21 August 2012 Lowe Counsel
Sports Fandom. It plays an incredibly vital roll in our lives. Growing up we attach ourselves to teams (read: brands) that symbolize all that is "good" and "bad" in the world. The team with your favorite color is your...
15 August 2012 Lowe Counsel
In case you were sleeping, this summer the bike helmet, as we know it, may have been rendered obsolete. A few months back, an inventive female student duo from Sweden stumbled upon a true game changer in the field of bike helmet safety, making it...
14 August 2012 Lowe Counsel
It’s been well documented that the much-maligned “Brand Police” initiative from the London Organizing Committee for the Olympic Games (LOGOC) was more restrictive than just a “post no bills”...
2 August 2012 Lowe Counsel
The word is out. Somehow, someway, the Fort Knox-like “Branding Police” force field surrounding the London 2012 Olympic Games has been penetrated. The defenses weakened and the opponents are readying to storm...
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